Guides
Setting up and checking conversion tracking, reading GA4 and Search Console data correctly.
Every optimisation in Google Ads is only as good as the data behind it. If the account counts conversions twice, not at all or the wrong ones, automated bidding learns the wrong thing too.
The articles in this topic explain how to set up and check conversion tracking, what Smart Bidding actually needs and which often quoted thresholds cannot be found in Google's own documentation.
This includes looking beyond Google Ads: Search Console and GA4 show what happens after the click and which searches bring people to you without an ad.
Tracking and data
Set up Google Ads conversion tracking: Google tag or GA4 import, primary actions, counting, consent mode and six checks, all based on Google's own Help pages.
· 8 min read
Tracking and data
Per Google, Target CPA needs no minimum conversions, Target ROAS 15 in 30 days and remarketing lists 100 users. What applies, with Google sources, Oct 2026.
· 8 min read
