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Helferlain

Ads agent for Google Ads · Hosted in the EU

The AI agent
for your Google Ads

Helferlain audits your account, plans campaigns and proposes changes. You approve, Helferlain applies the change and logs every step.

Request accessSee what an audit looks like
  • Nothing changes without your approval
  • Bids capped at €10
  • Monthly plan, cancel any month
  • Hosted in the EU
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Illustration

A proposal is waiting for you

Negative keywords for one campaign

RejectApprove

  • 8 audit categories

    from tracking to anomalies

  • 50 tools

    in Claude, ChatGPT and Cursor

  • Approval and log

    for every change to your account

  • Always paused

    is how new campaigns are created

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Why it matters

Three reasons Google Ads burns money in small and mid-sized companies

  1. 1

    Nobody has time to check the account every day.

    Helferlain reviews search terms, bids, budgets, locations, ad schedules and anomalies in one run and sorts the findings by urgency.

  2. 2

    The numbers contradict each other.

    Google Ads reports one set of conversions, GA4 another. Helferlain therefore checks tracking first. With zero conversions you get no euro figure out of thin air, but a note on what to fix.

  3. 3

    Agency or tool: both feel like losing control.

    With Helferlain the account stays yours. Every change is a proposal with an impact range and an undo plan that you approve or reject.

Services

What Helferlain takes off your plate

Six parts of running Google Ads, each described honestly with its current status.

All services at a glance

  • Campaign management

    Ongoing reviews and proposals, applied after your approval.

  • Campaign setup

    A complete Search campaign as one proposal, created paused.

  • Google Ads audit

    Findings with priority, hypotheses and an impact range instead of a single number.

  • Tracking check

    Measure first, then optimise. With zero conversions, tracking comes first.

  • Reporting

    Period comparisons, anomalies, GA4 and Search Console in one report.

  • SEO audit

    Check a website in ten areas, including AI search. Report as a PDF in your brand.

  • Keyword planner

    In development
    Search volume and keyword ideas are being built. Join the waiting list.

How it works

Four steps, no surprises

  1. Connect

    Sign in with Google and grant access to Google Ads and your email address. We never see your credentials. GA4 and Search Console are optional.

    Until Google verification is complete, Google shows a warning screen for beta apps.

  2. Audit

    The audit starts with one click and sorts the findings by urgency.

  3. Propose

    A finding becomes a concrete proposal: what is affected, what impact is expected and how to undo it.

  4. Approve

    You confirm, Helferlain applies the change and records it in the change history. Fixed limits always apply.

Product

What it looks like in your account

Three views from the workflow, recreated as illustrations. Screenshots from the demo workspace will follow once the app runs in the new design.

Illustration
HighWasted spend

Search terms with cost and no conversions

Observation

Several search terms get clicks but no conversions in the selected period.

Hypotheses

  • Terms do not match the offer
  • Tracking misses part of the enquiries

Impact as a range

Worst caseLikelyBest case
Apply with approvalDismiss
A finding with severity, hypotheses and a range instead of a single number.
Illustration

Review before applying

Affected
Negative keywords in one campaign
Warnings
Shown here if there are any
Expected impact
Worst caseLikelyBest case

worse, likely and better case

Undo plan
Remove the negative keywords in Google Ads again
Approval expires
Time is shown in the panel
CancelConfirm and apply
The review panel before every change, with an undo plan and the time the approval expires.
Illustration
Via Helferlain
  • Negative keywords added
  • Campaign created paused
Clearly outside
  • Daily budget changed in Google Ads
Origin unclear
  • Ad edited
The change history separates what ran through Helferlain from what was clearly changed elsewhere.

AI integration

Also works in Claude, ChatGPT and Cursor

Helferlain is an MCP server. Connect it to your assistant and ask your account directly. Changes run there only as a dry run; real changes need an approval token.

Every call counts towards the quota of your plan.

Setup guide for Claude
Illustration

Run an audit of my account and name the three most important priorities. Start with the tracking check.

Helferlain tools

  • google_ads_audit_conversion_tracking
  • google_ads_run_full_audit
  • google_ads_find_optimization_priorities

Answer with priorities

Changes only as a dry run

Illustration based on the documented layout of the app, without real account data.

Safety

Limits no click can override

Helferlain checks these limits on every change, whether it comes from the app or from an assistant.

  • Paused

    New campaigns, ad groups and ads are only ever created paused.

  • €10 at most

    per bid, including the cap of a bid strategy.

  • Daily budget capped

    Default cap of €50 per day unless configured otherwise.

  • Your website

    Final URLs only on the domain from your account profile.

  • All or nothing

    If one part of a change fails, nothing is changed. No half-built campaigns.

  • Single use

    An approval covers exactly one change and expires shortly after.

See pricing and limits

Pricing

The same prices on every page

20% less when billed yearly. Limits are based on tool calls and ad accounts.

Closed beta: access on request.

All prices and limits

  • Starter

    €49

    per month, excl. VAT

  • Professional

    €149

    per month, excl. VAT

  • Agency

    €449

    per month, excl. VAT

To be clear

So you do not find out in your account

  • Google Ads only. No Meta, LinkedIn or TikTok ads.
  • You still set target CPA and target ROAS directly in Google Ads.
  • Undo by button covers daily budget, keyword status and bid target. You remove excluded keywords yourself in Google Ads; the undo plan is shown in the review panel before every change.
  • No PDF reports.
  • Closed beta: access on request until Google verification is complete.

Questions

What people ask before they start

Your question is missing? Write to us

Can Helferlain change my account without me seeing it?
No. In the app every change goes through a review panel and your confirmation. In an assistant, a real change needs an approval token that works once and expires.
Do I need my own AI key?
No. You can start without one. If you prefer, you can add your own Anthropic or OpenAI key.
What happens if my tracking is broken?
Then that is the first finding at the top. Findings based on zero conversions are downgraded and not turned into changes until tracking works.
Does it work with my manager account (MCC)?
Yes. The connection belongs to your Google user, and you pick the account to audit.
What does Helferlain cost, and how do I cancel?
From €49 per month plus VAT. You cancel in the Stripe customer portal; cancellation takes effect at the end of the paid period.

Start with an audit of your account

Connect with Google sign-in, the full audit takes a few minutes, and you get prioritised results.

Request accessSee pricing

Monthly plan, cancel any month · Hosted in the EU

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