Service · Campaign setup
Have your Google Ads campaign built.
Created paused, launched by you.
Helferlain plans a complete Search campaign as one proposal. You review it once, and Google creates the campaign, ad groups and ads paused. You launch it. If one part fails, nothing is created.
- Always created paused
- All or nothing
- Daily budget capped at €50
One proposal, one campaign
What the bundle contains
Budget, campaign, locations, negative keywords, ad groups, keywords, ads and sitelinks. You review and confirm once, and Google creates everything in one step.
| Part | What you set | What is fixed |
|---|---|---|
| Budget | Daily budget, €50 at most | Its own budget for this campaign only, no shared budget |
| Campaign | Name | Search type, status paused, manual CPC bidding, Google Search only without search partners or Display |
| Locations | 1 to 50 locations, optionally up to 50 excluded | Targets people who are in those locations |
| Negative keywords | Up to 200, exact, phrase or broad match | Apply to the whole campaign |
| Ad groups | 1 to 10, each with a CPC bid of up to €10 | Status paused |
| Keywords | 1 to 30 per group, exact or phrase match only | No broad match keywords |
| Ads | 1 to 3 responsive search ads per group, 3 to 15 headlines of up to 30 characters each, 2 to 4 descriptions of up to 90 characters each | Status paused, no pinning |
| Sitelinks | None, or 2 to 8 | Link text up to 25 characters, descriptions up to 35 characters |
Contents and limits of the campaign bundle
Budget
- What you set
- Daily budget, €50 at most
- What is fixed
- Its own budget for this campaign only, no shared budget
Campaign
- What you set
- Name
- What is fixed
- Search type, status paused, manual CPC bidding, Google Search only without search partners or Display
Locations
- What you set
- 1 to 50 locations, optionally up to 50 excluded
- What is fixed
- Targets people who are in those locations
Negative keywords
- What you set
- Up to 200, exact, phrase or broad match
- What is fixed
- Apply to the whole campaign
Ad groups
- What you set
- 1 to 10, each with a CPC bid of up to €10
- What is fixed
- Status paused
Keywords
- What you set
- 1 to 30 per group, exact or phrase match only
- What is fixed
- No broad match keywords
Ads
- What you set
- 1 to 3 responsive search ads per group, 3 to 15 headlines of up to 30 characters each, 2 to 4 descriptions of up to 90 characters each
- What is fixed
- Status paused, no pinning
Sitelinks
- What you set
- None, or 2 to 8
- What is fixed
- Link text up to 25 characters, descriptions up to 35 characters
Pre-checks
What Helferlain checks first
Six checks run before a proposal is even created. When the change is applied, Helferlain checks the website again.
On top of that, the fixed safety limits apply to every change.
- Website: All final URLs start with https:// and are on the domain from the account profile. If the profile has no domain, there is no proposal.
- Locations: Every location must exist at Google and be active.
- Currency: The ad account must be billed in euros.
- Self-blocking: If a negative keyword would block one of your own keywords, the proposal is rejected.
- Overlap: If the locations overlap with an active campaign in the account, you get a warning, not a stop.
- Protected accounts: No proposal is created for them.
Launch
Why paused?
An approval covers exactly one change to exactly one type of object. Activating the campaign, ad groups and ads in one step would mean either one approval for several changes or a loosened safety lock. That is why there is always a deliberate step between creating and spending.
Activate the campaign
After approval, the campaign sits paused in the account and costs nothing yet. You activate the campaign in the app with a separate approval.
Activate the ad groups
You activate the ad groups directly in Google Ads. In Claude, ChatGPT or Cursor, status changes currently run only as a dry run.
Activate the ads
You activate the ads in Google Ads as well. The campaign only runs once the ads are active too. If only the campaign is active, no ads run.
AI integration
Plan with Claude or ChatGPT
With Helferlain in your assistant, you prepare the campaign. The assistant looks up locations by name and gets the IDs a campaign needs. Four examples:
- 1
“Plan a Search campaign for Nuremberg and Fürth with a €20 daily budget. First look up the location IDs and check whether an active campaign in the account overlaps with these locations.”
- 2
“Suggest two ad groups with exact and phrase match keywords, each with three ads with headlines of up to 30 characters. All final URLs on my website.”
- 3
“Which negative keywords should the campaign get so that it does not compete with my brand campaign? Check that none of them blocks my own keywords.”
- 4
“Run the planned changes as a dry run only and show me what Google would report.”
Tracking first: before you launch a campaign, conversion tracking should be working. If the account has zero conversions, Helferlain recommends the tracking check first.
Plan a Search campaign for Nuremberg and Fürth with a €20 daily budget. First look up the location IDs and check whether an active campaign in the account overlaps with these locations.
Helferlain tools
google_ads_geo_target_lookupgoogle_ads_list_campaigns
Answer with priorities
Changes only as a dry run
To be clear
What the bundle cannot do yet
- There is no button yet to put the bundle together in the app. The proposal is submitted through the Helferlain API, and you do the planning with Claude or ChatGPT.
- Not in the bundle: call extensions, language settings, Smart Bidding, audiences and ad schedule.
- Once created, the bundle cannot be edited as a whole. After that, you change individual parts as usual.
- You still set target CPA and target ROAS directly in Google Ads.
- There is no undo button. The undo plan is shown in the review panel before every change.
- Google Ads only. Until Google verification is complete, Google shows a warning when you connect, and access runs as a closed beta on request.
Questions
Common questions about campaign setup
How high can the daily budget be?
Does the campaign also run on search partners or the Display Network?
Can I add broad match keywords?
Who launches the campaign?
Plan your next Search campaign
One proposal, one review, one paused campaign. It only goes live when you want it to.
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