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Helferlain
In development

Service · Keyword planner

Keyword planner for Google Ads.
In development.

Search volume, CPC ranges and keyword ideas are to become part of campaign planning. The module is in development. Join the waiting list. The waiting list hears from us first.

What works today

Keyword planner waiting list

We only use your details to answer your request. See our privacy policy.

Available today

What works today

Keyword work based on the data in your own account. You run these analyses through Claude, ChatGPT or Cursor; wasted spend is also covered in the audit.

  • Search terms by word group

    The search terms from your own account, analysed by word group (n-gram): which terms cost money and which you could exclude.

  • Duplicate keywords

    The same keyword in several campaigns, competing with itself for the same search.

  • Language and keyword gaps

    For accounts with several countries or languages: where keywords are missing in one language.

  • Location lookup

    Look up locations by name, for example "Nuremberg", including the ID a campaign needs for targeting.

  • Organic search queries

    With Search Console connected: what you are found for organically, by query, page or country.

  • Competitive pressure

    Lost impression share and auction data (Auction Insights) for your existing keywords.
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Planned

What is coming

The plan is search volume, CPC ranges and keyword ideas from Google Ads, as part of campaign planning.

We are not giving a date, and the scope and which plans include it are not settled yet. The waiting list hears from us first.

Transparency

Why not yet

Google's keyword ideas service in the Google Ads API (KeywordPlanIdeaService) is restricted at the Explorer access level. An application needs Basic or Standard access to use it.

Helferlain currently works with Explorer access. A test call to the service returns DEVELOPER_TOKEN_NOT_APPROVED. Helferlain will apply for the higher level after Google verification.

Google's overview of access levels

To be clear

What you do not get today

  • Helferlain does not provide search volume, CPC ranges or keyword ideas for new terms today.
  • We will not give a date or commit to a feature set before it is settled.
  • Which plans will include the keyword planner has not been decided yet.
  • Today's analyses run mainly in your assistant and count towards the quota of your plan.
  • Google Ads only. Access to Helferlain is a closed beta, on request.

Questions

Common questions about the waiting list

Does the waiting list cost anything?
No, joining is free. You give your name and email address, and optionally your monthly ad budget. We only use these details for this request; the privacy policy has more on this. People on the waiting list are the first to hear when there is something to try.
Will the keyword planner be included in every plan?
That has not been decided yet. Once it is, it will be on the pricing page, and the waiting list will hear first. Until then, today's plans apply, with their limits based on tool calls and ad accounts. We will not commit to a price or scope for the keyword planner before then.
When is the keyword planner coming?
We are deliberately not giving a date. It requires a higher access level for the Google Ads API, which Google has to grant first. Today, Google's keyword planning service responds to Helferlain with DEVELOPER_TOKEN_NOT_APPROVED. As soon as there is something to try, we will write to everyone on the waiting list first.
What can I use until then?
The analysis of your own account. Helferlain analyses search terms by word group, finds duplicate keywords across campaigns and language and keyword gaps in multilingual accounts, and looks up locations by name. With Search Console connected, organic search queries are added. Search volume for new terms is not part of this.

Next

Related services

Pricing and limitsSecurity

Until then: work with the data you already have

Search terms, duplicate keywords and gaps from your own account. Access to Helferlain is currently on request.

Request accessJoin the waiting list

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