Service · Campaign management
Google Ads without an agency.
With you in control.
Helferlain audits your Google Ads account, turns findings into proposals and applies them only after your approval. Every change is recorded in the change history. The account and the decisions stay with you.
- Nothing changes without your approval
- Bids capped at €10
- Monthly plan, cancel any month
- Hosted in the EU
Context
Three ways to run Google Ads
A general overview, not a comparison of specific providers. Which way suits you depends on your time, your expertise and your budget.
| Aspect | Do it yourself | Agency | Helferlain |
|---|---|---|---|
| Who does the work | You, directly in the Google Ads account | A service provider with access to your account | An AI agent that audits and builds proposals |
| What you put in | Time and expertise | An ongoing fee (retainer) | A monthly plan and your approvals |
| Who decides | You | The agency or you, depending on the contract | You, on every single change |
| Record of changes | Google's own change history | Depending on the agreement | A change history that separates changes via Helferlain from those made elsewhere |
| Account and access | Stay with you | Depending on the contract | Stay with you, connected via Google sign-in |
Do it yourself
- Who does the work
- You, directly in the Google Ads account
- What you put in
- Time and expertise
- Who decides
- You
- Record of changes
- Google's own change history
- Account and access
- Stay with you
Agency
- Who does the work
- A service provider with access to your account
- What you put in
- An ongoing fee (retainer)
- Who decides
- The agency or you, depending on the contract
- Record of changes
- Depending on the agreement
- Account and access
- Depending on the contract
Helferlain
- Who does the work
- An AI agent that audits and builds proposals
- What you put in
- A monthly plan and your approvals
- Who decides
- You, on every single change
- Record of changes
- A change history that separates changes via Helferlain from those made elsewhere
- Account and access
- Stay with you, connected via Google sign-in
Ongoing management
What Helferlain handles in your account
Four tasks that otherwise eat up time in the account. Only what you approve is applied.
Audit across eight categories
Tracking, wasted spend, bids and budget, geo and ad schedule, audiences, brand, landing page and anomalies. Findings are sorted by urgency.Proposals against wasted spend
Search terms that bring no return become negative keywords, as a ready-made proposal. In some cases Helferlain also proposes a budget where the current one is holding a campaign back.Anomalies and period comparison
Outliers in daily cost, clicks and conversions, for the account and every active campaign. Plus before-and-after comparisons of two periods in your assistant.Change history
Helferlain matches Google's change history against its own log and separates what ran through Helferlain from what was clearly changed elsewhere.
Review before applying
- Affected
- Negative keywords in one campaign
- Warnings
- Shown here if there are any
- Expected impact
- Worst caseLikelyBest case
worse, likely and better case
- Undo plan
- Remove the negative keywords in Google Ads again
- Approval expires
- Time is shown in the panel
The approval
Review first, then confirm
When you choose Apply (with approval) on a finding, Helferlain turns it into a concrete proposal and first checks whether it is allowed. Then you see the review panel:
- Affected: what the change touches in the account.
- Warnings, if Helferlain sees any.
- Expected impact in euros as a range from a worse, a likely and a better case.
- Undo plan: what you would need to do in the Google Ads account to reverse the change.
- Approval expires: the approval is valid only briefly and only once.
Confirm & Apply applies the change, Cancel stops it. Helferlain then shows Applied or Not applied with the reason. The impact estimate is based on the most recently loaded metrics and is not a guarantee.
Safety
Fixed limits that always apply
Regardless of your approval, Helferlain rejects changes that exceed these limits. This applies to the app, the agency console and to Claude, ChatGPT or Cursor.
Paused
New campaigns, ad groups and ads are only ever created paused.
€10 at most
per bid, including the cap of a bid strategy.
Fixed cap
Only bid strategies with a fixed cap, such as manual CPC or maximise clicks with a cap.
Your website
Final URLs only on the domain from your account profile.
€50 per day
Default cap for the daily budget, unless the operator sets a different one.
All or nothing
If one part of a change fails, nothing is changed. No half-built campaigns.
What we do not do
So you do not find out in your account
- You still set target CPA, target ROAS and other Smart Bidding strategies directly in Google Ads. A dedicated tool for this is planned.
- There is no undo button. The undo plan is shown in the review panel before every change.
- Google Ads only. No Meta, LinkedIn or TikTok ads.
- Until Google verification is complete, Google shows a warning for unverified apps when you connect.
- Closed beta: access on request.
Pricing
From €49 per month
Net prices, plus VAT. Limits are based on tool calls and ad accounts.
Closed beta: access on request.
Starter
€49
per month, excl. VAT
200 tool calls
1 ad account
Professional
€149
per month, excl. VAT
1,000 tool calls
3 ad accounts
Agency
€449
per month, excl. VAT
5,000 tool calls
Questions
What people ask before they start
Can Helferlain change anything without me?
What happens if I cancel?
Do I need Google Ads expertise?
What if my tracking is broken?
Does this work with my manager account (MCC)?
Keep your account. Approve what fits.
Connect with Google sign-in, start your first audit, review the proposals. Only what you approve is applied.
Monthly plan, cancel any month · Hosted in the EU