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About

Built from work
in real Google Ads accounts

Helferlain is a brand of Kompetenz Int. Consulting GmbH. Developed while running real Google Ads accounts of a consulting company.

Stock photo: Bright attic office with wooden posts, planters and desks
Stock photo

Origin

From practice, not from the drawing board

Before Helferlain existed, audits, search term analyses, tracking checks and changes for client accounts were put together by hand, one tool at a time. That work is the template for the product: the same checks, in the same order, with the same safety rules.

It has become an agent that works in the web app and in Claude, ChatGPT or Cursor, draws on more data sources than Google Ads alone and runs on infrastructure in the EU.

How we work

Four principles built into the code

  • Tracking first

    With zero conversions, tracking comes first. No euro estimate built on a zero.
  • Nothing without approval

    Every change is a proposal with a review panel. It is applied only after your confirmation.
  • Fixed limits

    Bids capped at €10, new campaigns only paused, all or nothing. On every route into the account.
  • Honest about gaps

    What is missing is on the page: no PDF report, Google Ads only, undo not for every kind of change.

What we are working on

Announced, without a date

We only give a date once something is finished. Until then, this is the honest status.

  • In development

    Keyword planner

    Search volume, CPC ranges and keyword ideas from Google Ads.

    Join the waiting list
  • Planned

    Tool for target CPA and target ROAS

    Until then, you set these strategies directly in Google Ads.

  • Announced

    Bigin CRM in the app

    The tools for assistants already exist; the connector in the app will follow.

  • Announced

    WordPress

    As an additional data source.

Provider

Who is behind Helferlain

Company
Kompetenz Int. Consulting GmbH
Address
Fliederstr. 8, 90530 Wendelstein, Germany
Register
Amtsgericht Nürnberg, HRB 18104
VAT ID
DE199077562
Phone
+49 9129 294 57 75

Talk to us about your account

Tell us how your Google Ads account is set up and where it gets stuck. We will reply by email.