For agencies
Multiple clients, four-eyes principle,
a record of every change
Roles, clients, enabling changes under the four-eyes principle and a change history for each account. Agency mode is in development; the agency console is available on request.
Roles and clients
Who can do what
Each client is added to the agency and connected to its Google Ads account, including accounts under a manager account (MCC).
Owner
Manages the agency, decides on join requests and renews the invite code.Admin
Requests and confirms enabling changes for each client and decides on join requests.Manager
Works with the agency's clients.Analyst
Views clients and uses the chat, but does not propose changes.
Helferlain lists the accounts the Google connection can access, including client accounts under an MCC. Members join with an invite code and a join request.
Four-eyes principle
Enable changes for each client
By default, changes are locked for every client. Accounts marked as protected cannot be enabled.
Request
An admin requests that changes be enabled for the client.
Confirm
A second person with admin rights confirms.
Apply
Only then can proposed changes for this client be applied. Whoever proposes a change does not approve it.
- Negative keywords added
- Campaign created paused
- Daily budget changed in Google Ads
- Ad edited
Record
Review first, then decide
Even without changes enabled, you can have a client analysed. That is the safe way in: look at the findings, then decide whether Helferlain may also make changes.
The change history matches Google's change history against Helferlain's log. That lets you show your client which change ran through Helferlain and which did not.
A daily audit for each client is planned and is part of building out agency mode.
Plan
Agency
5,000 tool calls per month. Prices exclude VAT, with a discount for yearly billing.
€449
per month, excl. VAT
Current status
What agency mode is not yet
- The web app has no agency interface of its own. Agency mode is operated through the separate agency console.
- No self-service: we grant access to the console on request.
- There is currently no control to start the daily audit manually.
- Google Ads only, no Meta, LinkedIn or TikTok accounts of your clients.
- No undo button. The undo plan is shown in the review panel before every change.
Questions
Questions from agencies
Can my team members approve their own changes?
Does this work with our manager account?
Which limits apply to changes in client accounts?
Agency access
Tell us about your agency
How many clients, which accounts, what you want to check first. We will get back to you by email.