Service · Tracking check
Check your conversion tracking
before you optimise anything
Helferlain first checks whether your account measures what it should: primary conversion actions, attribution, values and lookback windows. With zero conversions, the tracking finding comes first and there is no euro estimate.
- Tracking finding comes first
- No euro estimate based on zero
- Cross-check with GA4
0 conversions in the period: check conversion tracking first
Dependent findings are downgraded. A euro estimate is not reliable with zero conversions.
NOT APPLIED
Tracking looks broken, so the 0-conversion signal is not trustworthy yet.
Tracking first
Why zero conversions prove nothing
If no active conversion action counts in your account, Google Ads measures no conversions. Then “0 conversions” says nothing about whether a campaign or a search term works.
That is why the tracking finding comes first, dependent findings are downgraded and there is no euro estimate. Helferlain does not apply proposals based on zero conversions while tracking looks suspicious.
If you exclude search terms because they “bring nothing” while tracking is not measuring, you may cut off exactly the demand that is actually working.
Scope
What the tracking audit checks
If something could not be checked, it appears as a separate note.
In your assistant, measurement readiness and the status of offline conversions are available as separate analyses.
- Primary conversion actions, attribution models, value settings and lookback windows.
- Enhanced conversions for leads and the customer data terms.
- Primary conversion actions with no conversions in the last 90 days.
- A lead form action although there is no lead form.
- Contact routes that only count as secondary actions.
- Conversions dropping while clicks stay normal in the daily trend, as a sign of broken tracking.
Second source
GA4 against Google Ads
You connect GA4 and Search Console under Connectors with Google sign-in. The audit still runs without additional sources, but cross-source findings are thinner or missing.
GA4 as a second view
Cross-source audit
Data protection
What Helferlain does not read
Helferlain reads data from Google Ads and the connected sources. Secret keys and credentials are not part of that.
No GA4 secrets
Helferlain does not read secret keys such as Measurement Protocol secrets in GA4, only how many there are and their names.No Google passwords
Your Google credentials never appear in Helferlain, and we do not store them. The access token is stored encrypted.
Process
Three steps to reliable numbers
Connect
Connect Google Ads with Google sign-in and check it with Test connection. Optionally add GA4 and Search Console.
Until Google verification is complete, Google shows a warning screen for beta apps.
Start the audit
You start the audit on the overview. If there is a tracking finding, it is at the very top.
Fix and check again
Check in Google Ads that at least one conversion action is active and counts towards conversions. Then start a new audit.
To be clear
What the tracking check does not do
- Helferlain does not currently propose changes to tracking. You do the fix in Google Ads; proposals are mainly created for wasted spend.
- Bigin (CRM) and WordPress as a return channel for form enquiries are not available yet.
- You still set target CPA and target ROAS directly in Google Ads.
- Google Ads only. No Meta, LinkedIn or TikTok ads.
- Until Google verification is complete, Google shows a warning when you connect, and access runs as a closed beta on request.
Questions
Common questions about the tracking check
Why does Helferlain show no euro figure with zero conversions?
Do I need GA4 for the tracking check?
Does Helferlain change my conversion actions?
What if something could not be checked?
Measure first, then optimise
Connect with Google sign-in, and the audit usually takes under a minute. If tracking is off, you see it as the first finding.
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