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Helferlain

Guides

AI, agents and MCP

What AI agents can do in Google Ads today and how to connect Claude or ChatGPT.

AI assistants such as Claude or ChatGPT can work with a Google Ads account through the Model Context Protocol (MCP): read reports, answer questions about the account and propose changes. What matters is what the assistant may do and who approves a change.

The articles here explain how the connection works, which permissions you grant and how to recognise a safe tool. They are written for marketers, not developers.

Helferlain is such a tool itself. Where we use it as an example, we say so.