Guides
How to review a Google Ads account and find budget that is spent without effect.
An audit shows where budget is spent without effect and what keeps the account from improving. Typical places are search terms unrelated to the offer, missing negatives, overly broad locations and campaigns that bid against your own brand.
The articles here walk through the review step by step: which Google Ads reports hold the answer, how to recognise a problem and in which order fixes pay off. You can follow every check in your own account.
If you want this checked automatically, Helferlain offers an initial audit that shows findings with evidence from the account and changes nothing without approval.
Audit and wasted spend
A Google Ads audit step by step: eight areas in a fixed order, 24 checks with their location in your account and Google sources. Tracking always comes first.
· 10 min read
