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Helferlain

Anleitung

Connect Helferlain to ChatGPT

Add Helferlain as an app in ChatGPT, authorize your workspace and ask ChatGPT about your Google Ads account.

Diese Anleitung gibt es derzeit nur auf Englisch. Die Kurzfassung auf Deutsch steht im Hilfe-Artikel Helferlain in Claude, ChatGPT oder Cursor nutzen.

Helferlain MCP server URL

https://mcp.helferlain.app/mcp

Prerequisites

  • A ChatGPT plan with apps (connectors). Write actions over MCP are currently in beta on Business, Enterprise and Edu.
  • A Helferlain workspace with at least one ad account connected.
  • Developer mode enabled in ChatGPT (Settings, Personalization, Developer mode).

Setup steps

  1. Open ChatGPT, then Settings, then Apps

    In ChatGPT go to Settings and Apps (earlier called Connectors). Click Add app, then Custom MCP server.

  2. Paste the Helferlain MCP URL

    Paste the URL above. ChatGPT reads the sign-in settings from /.well-known/oauth-authorization-server.

  3. Authorize and pick a workspace

    Your browser opens the Helferlain consent page. Sign in, pick the workspace and click Approve. You land back in ChatGPT with the app visible in the composer.

  4. Use it from a chat

    Mention the app in the composer (“@helferlain”) and ask, for example:

    “What is the wasted spend in my Google Ads account this month?”

    ChatGPT calls the Helferlain tool and shows structured output. Changes run as a dry run first; applying one needs an approval token for exactly that change. The app does not show approval tokens for assistants today, so real changes run in the Helferlain app.

Example prompts

Paste one of these into a chat with the Helferlain app enabled.

Audit my account end to end

Run a complete audit of my Google Ads account. Surface the top 5 priorities ranked by severity and impact, with EUR impact ranges and the reasoning behind them.

Find wasted spend

Find wasted ad spend in the last 30 days. Check brand relevance and tracking health before any negative-keyword recommendation. Quantify the recoverable amount in EUR.

Who is pushing me out of auctions?

Run a competitor-pressure analysis. Sort every enabled campaign by impression share lost to rank versus lost to budget. Tell me which need Quality Score work and which need more budget.

Is my conversion tracking healthy?

Audit my conversion tracking before any other diagnosis. Check primary actions, attribution model and lookback windows.

Troubleshooting

I do not see the Apps section

Make sure Developer mode is enabled and that your ChatGPT plan supports apps. Write actions are in beta on Business, Enterprise and Edu.

Authorization gives an “invalid_redirect_uri” error

ChatGPT registers itself with the Helferlain server on the first connect. Retry from a fresh browser session.

Noch kein Helferlain-Zugang?

Helferlain ist in der geschlossenen Beta. Frag deinen Zugang über das Kontaktformular an.

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